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	<title>Comments on: Sticking eyeballs with toothpicks; or Yahoo buys MyBlogLog</title>
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	<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/</link>
	<description>This can all be made better. Ready? Begin.</description>
	<pubDate>Fri, 05 Sep 2008 19:28:46 +0000</pubDate>
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		<title>By: Bating the mousetrap with chunky peanut butter at FactoryCity</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-47656</link>
		<dc:creator>Bating the mousetrap with chunky peanut butter at FactoryCity</dc:creator>
		<pubDate>Wed, 31 Jan 2007 02:54:19 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-47656</guid>
		<description>[...] and contrary to my tendency towards conspiracy theories, I&#8217;ll let Stewart debunk them outright: And that&#8217;s it: there&#8217;s no secret agenda [...]</description>
		<content:encoded><![CDATA[<p>[...] and contrary to my tendency towards conspiracy theories, I&#8217;ll let Stewart debunk them outright: And that&#8217;s it: there&#8217;s no secret agenda [...]</p>
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		<title>By: Matt McAlister &#187; The breakthrough that is MyBlogLog</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42650</link>
		<dc:creator>Matt McAlister &#187; The breakthrough that is MyBlogLog</dc:creator>
		<pubDate>Tue, 09 Jan 2007 17:38:14 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42650</guid>
		<description>[...] Yahoo! Snaps Up Mybloglog.com&#160; &#8212;&#160; Yahoo! is making notoriety a mouse click away.&#160; &#8212;&#160; The Internet portal has purchased Mybloglog.com, an Orlando, Fla.-based website that enables readers of web pages to leave information about themselves, building a social network among fans of such things  Webware.com Mathew Ingram Rex Hammock&#8217;s weblog Elatable Squash Blogging Stocks Business Filter Zoli&#8217;s Blog Bloggers Blog FactoryCity Between the Lines Digital Inspiration The Social Web 10e20 duncanriley.com CenterNetworks Clickety Clack Susan Mernit&#8217;s Blog Caroline McCarthy / Webware.com: YAHOO BUYS MYBLOGLOG. SO WHAT? Mathew Ingram / mathewingram.com/work: Yahoo buys MyBlogLog &#8212; but why? Rex Hammock / Rex Hammock&#8217;s weblog: Yahoo! buys MyBlogLog (deja vu all over again) Elatable: MyBlogLog and Yahoo light up the blogosphere Phil Sim / Squash: MyBlogLog will fizzle&#160; &#8212;&#160; 10 million kudos to the guys behind MyBlogLog. Melly Alazraki / Blogging Stocks: Yahoo! makes a (small) move &#8212; buys MyBlogLog Mwelch / Business Filter: Yahoo! Snaps Up MyBlogLog Zoli Erdos / Zoli&#8217;s Blog: Let&#8217;s Not Spam MyBlogLog Bloggers Blog: Yahoo Buys MyBlogLog For Real This Time Chris Messina / FactoryCity: Sticking eyeballs with toothpicks; or Yahoo buys MyBlogLog Larry Dignan / Between the Lines: Yahoo&#8217;s MyBlogLog purchase by the numbers Amit Agarwal / Digital Inspiration: MyBlogLog: Now Playing At the Yahoo! Theatre Steve O&#8217;Hear / The Social Web: Yahoo buys MyBlogLog Chris Winfield / 10e20: Yahoo Acquires MyBlogLog.com - For Real This Time Duncan / duncanriley.com: Yahoo! buys MyBlogLog Allen Stern / CenterNetworks: Yahoo! buys MyBlogLog - Yep, it&#8217;s confirmed Junior Hines / Clickety Clack: Yahoo Buys MyBlogLog Susan Mernit / Susan Mernit&#8217;s Blog: Weekend news: Myblog log acquired; Rafer joining Yahoo! Om Malik / GigaOM: Yahoo buys MyBlogLog&#8230; for real!&#160; &#8212;&#160; Updated: 8.58 pm: A few minutes after we had ordered our dinner at Mehfil Restaurant in San Francisco&#8217;s SOMA district, Scott Rafer, chairman of Orlando, Florida-based MyBlogLog, checked his Blackberry Pearl, and broke into a smile. [...]</description>
		<content:encoded><![CDATA[<p>[...] Yahoo! Snaps Up Mybloglog.com&nbsp; &mdash;&nbsp; Yahoo! is making notoriety a mouse click away.&nbsp; &mdash;&nbsp; The Internet portal has purchased Mybloglog.com, an Orlando, Fla.-based website that enables readers of web pages to leave information about themselves, building a social network among fans of such things  Webware.com Mathew Ingram Rex Hammock&#8217;s weblog Elatable Squash Blogging Stocks Business Filter Zoli&#8217;s Blog Bloggers Blog FactoryCity Between the Lines Digital Inspiration The Social Web 10e20 duncanriley.com CenterNetworks Clickety Clack Susan Mernit&#8217;s Blog Caroline McCarthy / Webware.com: YAHOO BUYS MYBLOGLOG. SO WHAT? Mathew Ingram / mathewingram.com/work: Yahoo buys MyBlogLog &mdash; but why? Rex Hammock / Rex Hammock&#8217;s weblog: Yahoo! buys MyBlogLog (deja vu all over again) Elatable: MyBlogLog and Yahoo light up the blogosphere Phil Sim / Squash: MyBlogLog will fizzle&nbsp; &mdash;&nbsp; 10 million kudos to the guys behind MyBlogLog. Melly Alazraki / Blogging Stocks: Yahoo! makes a (small) move &mdash; buys MyBlogLog Mwelch / Business Filter: Yahoo! Snaps Up MyBlogLog Zoli Erdos / Zoli&#8217;s Blog: Let&#8217;s Not Spam MyBlogLog Bloggers Blog: Yahoo Buys MyBlogLog For Real This Time Chris Messina / FactoryCity: Sticking eyeballs with toothpicks; or Yahoo buys MyBlogLog Larry Dignan / Between the Lines: Yahoo&#8217;s MyBlogLog purchase by the numbers Amit Agarwal / Digital Inspiration: MyBlogLog: Now Playing At the Yahoo! Theatre Steve O&#8217;Hear / The Social Web: Yahoo buys MyBlogLog Chris Winfield / 10e20: Yahoo Acquires MyBlogLog.com - For Real This Time Duncan / duncanriley.com: Yahoo! buys MyBlogLog Allen Stern / CenterNetworks: Yahoo! buys MyBlogLog - Yep, it&#8217;s confirmed Junior Hines / Clickety Clack: Yahoo Buys MyBlogLog Susan Mernit / Susan Mernit&#8217;s Blog: Weekend news: Myblog log acquired; Rafer joining Yahoo! Om Malik / GigaOM: Yahoo buys MyBlogLog&#8230; for real!&nbsp; &mdash;&nbsp; Updated: 8.58 pm: A few minutes after we had ordered our dinner at Mehfil Restaurant in San Francisco&#8217;s SOMA district, Scott Rafer, chairman of Orlando, Florida-based MyBlogLog, checked his Blackberry Pearl, and broke into a smile. [...]</p>
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		<title>By: Eran Sandler</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42602</link>
		<dc:creator>Eran Sandler</dc:creator>
		<pubDate>Tue, 09 Jan 2007 12:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42602</guid>
		<description>I really don't see why any of the big players can simply support OpenID.

Let the users do whatever it is they are doing and let them keep on using their current account be it Yahoo, Google or Live (MSN, whatever it is called now).

Make OpenID the pipeline.

Do you, big guys, think OpenID is not secure enough? Has problem? Come on inside and help make it suitable for everyone including you.

While it may screw up your conversion rates for signups (well, actually it won't since you'll just won't be handling the authentication of the user but the user will have a profile in your system), it will just ease up everyone's experience and its really easy to implement.

On another note, Chris, why is your OpenID login at the top of the screen and not near the comments section? :-)
And I tried to login with it but I got a 404 for some reason (I do have OpenID delegation on my blog which works fine with all the other sites I've used thus far).</description>
		<content:encoded><![CDATA[<p>I really don&#8217;t see why any of the big players can simply support OpenID.</p>
<p>Let the users do whatever it is they are doing and let them keep on using their current account be it Yahoo, Google or Live (MSN, whatever it is called now).</p>
<p>Make OpenID the pipeline.</p>
<p>Do you, big guys, think OpenID is not secure enough? Has problem? Come on inside and help make it suitable for everyone including you.</p>
<p>While it may screw up your conversion rates for signups (well, actually it won&#8217;t since you&#8217;ll just won&#8217;t be handling the authentication of the user but the user will have a profile in your system), it will just ease up everyone&#8217;s experience and its really easy to implement.</p>
<p>On another note, Chris, why is your OpenID login at the top of the screen and not near the comments section? <img src='http://factoryjoe.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
And I tried to login with it but I got a 404 for some reason (I do have OpenID delegation on my blog which works fine with all the other sites I&#8217;ve used thus far).</p>
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		<title>By: Scott Rafer</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42535</link>
		<dc:creator>Scott Rafer</dc:creator>
		<pubDate>Tue, 09 Jan 2007 07:50:23 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42535</guid>
		<description>I'm happy to pull with the team, hours old though it may be, but I don't actually agree. I think that OpenID is a great idea, however standards are not created this way any more. No matter how many  sites support OpenID, it will remain marginal until some empath/product mgmt wizard (like Eric on our team) spots a way to make users covet it. There needs to be a compelling reason for a few hundred thousand people to raise their mice and say, "I must have one!" before it matters.

Until then, it's a privacy and convenience mechanism for the elite that real humans won't understand.</description>
		<content:encoded><![CDATA[<p>I&#8217;m happy to pull with the team, hours old though it may be, but I don&#8217;t actually agree. I think that OpenID is a great idea, however standards are not created this way any more. No matter how many  sites support OpenID, it will remain marginal until some empath/product mgmt wizard (like Eric on our team) spots a way to make users covet it. There needs to be a compelling reason for a few hundred thousand people to raise their mice and say, &#8220;I must have one!&#8221; before it matters.</p>
<p>Until then, it&#8217;s a privacy and convenience mechanism for the elite that real humans won&#8217;t understand.</p>
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		<title>By: Chris Messina</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42527</link>
		<dc:creator>Chris Messina</dc:creator>
		<pubDate>Tue, 09 Jan 2007 07:01:36 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42527</guid>
		<description>+1 then. We all agree!

Beers and bubbly all around! :D</description>
		<content:encoded><![CDATA[<p>+1 then. We all agree!</p>
<p>Beers and bubbly all around! <img src='http://factoryjoe.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /></p>
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		<title>By: Bradley Horowitz</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42526</link>
		<dc:creator>Bradley Horowitz</dc:creator>
		<pubDate>Tue, 09 Jan 2007 06:58:50 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42526</guid>
		<description>And neither do I...  ;-)</description>
		<content:encoded><![CDATA[<p>And neither do I&#8230;  <img src='http://factoryjoe.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /></p>
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		<title>By: Jeremy Zawodny</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42521</link>
		<dc:creator>Jeremy Zawodny</dc:creator>
		<pubDate>Tue, 09 Jan 2007 06:50:43 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42521</guid>
		<description>"I just donâ€™t want to see you guys turn it into another major-name identity silo when you have the perfect chance to do something that none of the other guys would do."

Neither do I. :-)</description>
		<content:encoded><![CDATA[<p>&#8220;I just donâ€™t want to see you guys turn it into another major-name identity silo when you have the perfect chance to do something that none of the other guys would do.&#8221;</p>
<p>Neither do I. <img src='http://factoryjoe.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: Chris Messina</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42520</link>
		<dc:creator>Chris Messina</dc:creator>
		<pubDate>Tue, 09 Jan 2007 06:46:12 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42520</guid>
		<description>Hey Jeremy, thanks for stopping by. 

I think you got me all wrong, or maybe vice versa, or both ways. Whichever, I'm actually kind of excited that I can finally include Yahoo in my conspiracy theories! No really, it means you're on the right track -- that what you're doing has significance and impacts some of the things that I'm working on.

In all honesty, I bet MyBlogLog had nothing to do with OpenID &lt;em&gt;or&lt;/em&gt; Technorati. In my alternate reality view, I just wanted to pimp my own skewed version of things to get all winded. It's normal. I do it a lot.

Let me ask something though -- it seems that a huge win over MSN and Google would be for you guys to do some interesting stuff with OpenID... to help nurture the platform and the technology and become the central hub tying all the great properties that you've bought together. In fact, I don't think that you'd go after SixApart, at least, more than you already are... but it would be significant and game changing if you guys shared users through an interoperable authentication protocol like OpenID.

Put it another way, MyBlogLog fits your pedigree and it's certainly not something that Google or Microsoft or MySpace would have bought. It's a clever idea and I think that Scott's done a great job growing this thing out. I think getting Yahoo, WordPress, SixApart, Technorati and Digg, for starters, all hooked up with OpenID would be rather interesting and important. MyBlogLog shows the value and promise of cross-site identity. I just don't want to see you guys turn it into another major-name identity silo when you have the perfect chance to do something that none of the other guys would do.

Thanks again for stopping by. If you're in town, stop by our offices -- we're a bunch of events this week that you're more than welcome to attend!</description>
		<content:encoded><![CDATA[<p>Hey Jeremy, thanks for stopping by. </p>
<p>I think you got me all wrong, or maybe vice versa, or both ways. Whichever, I&#8217;m actually kind of excited that I can finally include Yahoo in my conspiracy theories! No really, it means you&#8217;re on the right track &#8212; that what you&#8217;re doing has significance and impacts some of the things that I&#8217;m working on.</p>
<p>In all honesty, I bet MyBlogLog had nothing to do with OpenID <em>or</em> Technorati. In my alternate reality view, I just wanted to pimp my own skewed version of things to get all winded. It&#8217;s normal. I do it a lot.</p>
<p>Let me ask something though &#8212; it seems that a huge win over MSN and Google would be for you guys to do some interesting stuff with OpenID&#8230; to help nurture the platform and the technology and become the central hub tying all the great properties that you&#8217;ve bought together. In fact, I don&#8217;t think that you&#8217;d go after SixApart, at least, more than you already are&#8230; but it would be significant and game changing if you guys shared users through an interoperable authentication protocol like OpenID.</p>
<p>Put it another way, MyBlogLog fits your pedigree and it&#8217;s certainly not something that Google or Microsoft or MySpace would have bought. It&#8217;s a clever idea and I think that Scott&#8217;s done a great job growing this thing out. I think getting Yahoo, WordPress, SixApart, Technorati and Digg, for starters, all hooked up with OpenID would be rather interesting and important. MyBlogLog shows the value and promise of cross-site identity. I just don&#8217;t want to see you guys turn it into another major-name identity silo when you have the perfect chance to do something that none of the other guys would do.</p>
<p>Thanks again for stopping by. If you&#8217;re in town, stop by our offices &#8212; we&#8217;re a bunch of events this week that you&#8217;re more than welcome to attend!</p>
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		<title>By: Jeremy Zawodny</title>
		<link>http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42516</link>
		<dc:creator>Jeremy Zawodny</dc:creator>
		<pubDate>Tue, 09 Jan 2007 06:27:46 +0000</pubDate>
		<guid isPermaLink="false">http://factoryjoe.com/blog/2007/01/08/sticking-eyeballs-with-toothpicks-or-yahoo-buys-mybloglog/#comment-42516</guid>
		<description>"Another sign that Yahoo thinks it can buy its way to the hearts and eyeballs of the netigentsia comes today..."

Well, it's good to see you're not jumping to conclusions. :-)

Seriously, Chris... come on.

I can see how you're trying to connect the dots between MyBlogLog and OpenID, but you're also smart enough to understand how completely different the two are on several levels.

As for Technorati... huh?  That came out of left field.  Isn't their core strength still around real-time indexing and search of blogs--along with authority rankings.  The fact that they're supporting OpenID seems like a bit of a stretch to make this particular argument.  Trying to spin this into a "Yahoo tries to smash Technorati" story makes no sense to me.

So I guess you're now convinced that we're gunning for SixApart too, right?  LiveJournal has OpenID support (which I happen to use--view source on my blog and see).

Speaking of different things, BBAuth is primarily about authorization while OpenID is about identification.  You know as well as I do that those are *related* issues but they're certainly not the same either.

It's clear that you're not happy about this, but I'm struggling to understand exactly why...</description>
		<content:encoded><![CDATA[<p>&#8220;Another sign that Yahoo thinks it can buy its way to the hearts and eyeballs of the netigentsia comes today&#8230;&#8221;</p>
<p>Well, it&#8217;s good to see you&#8217;re not jumping to conclusions. <img src='http://factoryjoe.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Seriously, Chris&#8230; come on.</p>
<p>I can see how you&#8217;re trying to connect the dots between MyBlogLog and OpenID, but you&#8217;re also smart enough to understand how completely different the two are on several levels.</p>
<p>As for Technorati&#8230; huh?  That came out of left field.  Isn&#8217;t their core strength still around real-time indexing and search of blogs&#8211;along with authority rankings.  The fact that they&#8217;re supporting OpenID seems like a bit of a stretch to make this particular argument.  Trying to spin this into a &#8220;Yahoo tries to smash Technorati&#8221; story makes no sense to me.</p>
<p>So I guess you&#8217;re now convinced that we&#8217;re gunning for SixApart too, right?  LiveJournal has OpenID support (which I happen to use&#8211;view source on my blog and see).</p>
<p>Speaking of different things, BBAuth is primarily about authorization while OpenID is about identification.  You know as well as I do that those are *related* issues but they&#8217;re certainly not the same either.</p>
<p>It&#8217;s clear that you&#8217;re not happy about this, but I&#8217;m struggling to understand exactly why&#8230;</p>
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