Comments on: Independent study on OpenID awareness using Mechanical Turk

By: ????? ?? ????? ??? ????? OpenID | More Intelligent Web

????? ?? ????? ??? ????? OpenID | More Intelligent Web — Mon, 01 Dec 2008 21:02:50 +0000

[...] ??????? ???????????? ????. Popularity: 1 ?????. Tagged with: [ OpenID [...]

By: Ben Werdmuller » Who cares about OpenID awareness?

Ben Werdmuller » Who cares about OpenID awareness? — Wed, 19 Nov 2008 01:50:30 +0000

[...] It was conducted with a test group of just nine Yahoo! staff, so recently Chris Messina decided to research awareness using a survey conducted on Amazon Mechanical Turk. In effect, he paid 301 people two cents each to [...]

By: Statistical Entrails Reading « Identity Blogger

Statistical Entrails Reading « Identity Blogger — Mon, 17 Nov 2008 19:03:05 +0000

[...] 17, 2008 · No Comments Paul Madsen points out this Chris Messina post about a study of OpenID usage and awareness among Mechanical Turk users. Paul [...]

By: OpenID - Still relatively unknown despite easy Open Source CMS integration | QLVR Version 0.7.0

Sat, 15 Nov 2008 16:02:52 +0000

[...] on ZDNet by Joe Brockmeier on OpenID in my newsreader yesterday. Joe discusses references a survey about OpenID available at FactoryCity. A sniplet: The results of the survey, where 302 users responded (one response was rejected) [...]

By: links for 2008-11-15 « Breyten’s Dev Blog

links for 2008-11-15 « Breyten’s Dev Blog — Sat, 15 Nov 2008 11:04:25 +0000

[...] Independent study on OpenID awareness using Mechanical Turk (tags: citizen-centric web digital identity technology building familiarity google mechanical turk myspace openid survey usability yahoo) [...]

By: Dan Brickley

Dan Brickley — Sat, 15 Nov 2008 09:25:32 +0000

@Stephen Paul Weber,

Re “Yahoo users should use their yahoo email address (or just yahoo.com) as their OpenID.”

That’s an interesting point. Although the OpenID login process now allows me to put in the shorthand ‘yahoo.com’ instead of remembering my flickr URL, … should I really consider ‘yahoo.com’ to be my OpenID? Isn’t it your OpenID too? and the OpenID of every other Yahoo user. I can see this causing confusion…

By: Brynn Evans

Brynn Evans — Fri, 14 Nov 2008 20:18:36 +0000

It’s great to hear people’s feedback to this survey. I wanted to note that this was not meant to be the best solution to learning about OpenID adoption. Chris & I were just trying to make some effort to complement previous OpenID usability studies.

The Mechanical Turk “database” will surely have some bias (as will all convenient samples)—this is a common (yet valid) criticism. @Rod’s point is even more valid: I actually hadn’t thought of testing OpenID awareness against a baseline. My other concern going forward is if we continue to use MTurk for testing, our sample may become increasingly biased after having seen this survey posted in the first place. On the other hand, a number of users reported wanting to learn more…so in the end, this may be a great way to educate the community about OpenID!

A final word on Mechanical Turk demographics: I’ve run several other studies on MTurk and can attest to the diversity (and general non-tech savvy) of the community. Although they tend to be slightly betted educated than your average American, they are definitely a different cohort than you people reading this post

By: Stephen Paul Weber

Stephen Paul Weber — Fri, 14 Nov 2008 14:45:40 +0000

@Todd you’re not supposed to remember that… Yahoo users should use their yahoo email address (or just yahoo.com) as their OpenID.

By: Marc’s Voice » Blog Archive » Euphoria subsiding, now its down to business

Fri, 14 Nov 2008 05:49:58 +0000

[...] Chris Messina has put out an independent study on OpenID. Yahoo did one – with 8 female Yahoosters… [...]

By: Brian Kissel

Brian Kissel — Fri, 14 Nov 2008 04:00:56 +0000

Great survey and findings Chris. I like the notion of doing longitudinal studies so we can see how awareness and usage is trending over time. Nat Sakimura of NRI has been doing this for over a year so far in Japan, we should be doing this across all major geographies as well.

One request I have for your readership is what are the best ways for the OpenID Foundation and its members to get the word out on OpenID. As we know, there has been some press and analyst coverage on OpenID including the recent Wall St. Journal article. What can be done to get the word out beyond the blogging community. Clearly more RP adoption by mainstream websites is one of the most important objectives, but what else can be done?

Looking forward to suggestions and recommendations.

Cheers, Brian Kissel, OpenID Foundation Marketing Committee