Comments on: Umair Haque’s Awesomeness Manifesto http://factoryjoe.com/blog/2009/09/21/umair-haques-awesomeness-manifesto/ This can all be made better. Ready? Begin. Mon, 16 Apr 2012 18:32:33 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Anna Callahan http://factoryjoe.com/blog/2009/09/21/umair-haques-awesomeness-manifesto/comment-page-1/#comment-110541 Anna Callahan Tue, 29 Sep 2009 21:07:47 +0000 http://factoryjoe.com/blog/?p=1721#comment-110541 My thoughts on Awesomeness Economics: http://www.annacallahan.com/blog/2009/09/29/the-awesomeness-economy/ My thoughts on Awesomeness Economics:
http://www.annacallahan.com/blog/2009/09/29/the-awesomeness-economy/

]]> By: Colin Henderson http://factoryjoe.com/blog/2009/09/21/umair-haques-awesomeness-manifesto/comment-page-1/#comment-110449 Colin Henderson Tue, 22 Sep 2009 03:42:00 +0000 http://factoryjoe.com/blog/?p=1721#comment-110449 I've blogged about that post myself. I especially like the thin/ thick value concept. I actually thought it was the opposite of squishy. My take on thin value is where the price charged cannot be understood by the conusumer as having any value. An example in my turf is bank overdraft charges. If your account is overdrawn say $25 and you are charged $35 in fees it is hard to establish any sense of value in that price. Another example Haque uses is the forced time listening to voice mail introductions which articially inflates call times. These are old company methods of 'extracting value' to use his expression. Company's need to create value and that will happen when products/ services feel worth it. You yourself long ago (3- 4 years ago) used to speak putting peoduct quality first, ... of getting the product quality right first, then people will want it ... and pay for it. I’ve blogged about that post myself. I especially like the thin/ thick value concept. I actually thought it was the opposite of squishy. My take on thin value is where the price charged cannot be understood by the conusumer as having any value. An example in my turf is bank overdraft charges. If your account is overdrawn say $25 and you are charged $35 in fees it is hard to establish any sense of value in that price. Another example Haque uses is the forced time listening to voice mail introductions which articially inflates call times.

These are old company methods of ‘extracting value’ to use his expression. Company’s need to create value and that will happen when products/ services feel worth it.

You yourself long ago (3- 4 years ago) used to speak putting peoduct quality first, … of getting the product quality right first, then people will want it … and pay for it.

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