This is exactly what I was expecting from OpenID several years ago after the Berkman Identity event. Basically I said OpenID was a tech solution looking for a problem and that it’s all about marketing to consumers and keeping personal data open and free, and of course people looked at me like I was crazy.

The core case for OpenID has not lived up to expectations. Everyone offers credentials, few accept them as alternative login options.

People have shown that they really *don’t care* about single sign-on. Well some of us do but it’s not that big of a deal.

What people care about is Facebook holding their data ransom. OpenID is a time saver, keeping your Facebook data free and open is much more emotional.

You’re never going to compete with FB Connect, you’re just another of the 10 login options people will have in coming years. Deal with it.

Suggest decreasing SSO login efforts and become more of a repository for content. You say it yourself: “bring your profile, contacts, data, and activities with you to any compatible site on the web.”

But there are countless VC funded co’s doing exactly this, so what are you going to do?

Seems like it gets some traction, then goes away, then someone else innovates, then OpenID has to chase that idea for a while.

Set a goal, focus, deliver, and repeat.