A while back a project was thunk up to do a viral video marketing campaign for Firefox. The original idea was something like MoveOn’s Bush in Thirty Seconds, but that idea was scrapped when it turned out MozEurope already had something setup with guerilla marketing firm Pozz.
Well, it’s finally landed and I have to say, it’s pretty damn clever. How do you spread a browser? Certainly not by showing it! Let people’s reactions do the convincing. I mean, when was the last time you ate a cell phone by accident?
Egggzzactly.
P.S. And it appears to be getting quite a bit of press in Europe and around the web. Sweet.
P.P.S. SpreadFirefox also apparently hit 100,000 users but you wouldn’t know it because of the weird changes they’ve been making to th design and content of the site. I think Robert Wiblin’s got it right (third comment): “Now if only spreadfirefox.com actually did more things and kept itself updated it would be a really useful resource!” Patience… yes… patience.
Factory Joe 