After dealing with the IRS site and then hopping over to Blinksale, I realized the beauty of well-designed forms. One key ingredient? Any field in your form must be able to be figured out by your target audience. If you’re asking for something that your audience might not be able to figure out, you should explain what you’re looking for or provide an example of possible values or responses. Blinksale gets this right about 94% of the time. The government? 20. At most.
Gee, who’s site will I frequent more often and even enjoy using (ignoring that there’s hardly an alternative besides pricey lawyers for the goverment site)?
If you guessed the former, or any other site that follows this simple practice, you’d be right.
It’s not just “don’t make me think”; it’s also “please let me know what you’re thinking!“