I don’t have anything useful to say about Google’s acquisition of YouTube, but it is interesting to look at their site’s information outlets moments after Mike made the announcement… Nate Anderson at Ars Technica picked these up too:
- First, the YouTube blog is silent on the acquisition.
- Second, the press room has scant details on the Google deal but covers these other deals, also from today:
And I should add that those last deals from the press page are the one to watch out for. Not the Google deal. After all, Google has no content. YouTube has some, but Sony, Universal and CBS are the ones with the goods. Google’s purchase only helps YouTube weather the lawsuits and help it scale. After that, it comes down to content and community (oh, and DRM: how convenient it is for YouTube to ink deals with pro-DRM folks the same day as Teh GOOG. Suddenly they’ve bought into one of the more successful pipes of unlicensed content out there. With Google backing the service, you can imagine that this puppy will scale, too).
Don’t forget, too, that Google and Apple are all chummy-chummy, so expect to see some iTunes-cum-Gplayer synergies emerging… where you upload your iMixes to YouTube and Google churns them out with newly minted ads making the stockholders oh-so-proud.
Gotta love this new user-generated-economy.