The war on consumers keeps on rollin’

People don’t kill people. Robots kill people.As if insurgent consumers weren’t already under the gun, Microsoft is apparently developing technology to make it easier for The Advertiser’s Army to target human beings:

The AdCenter Incubation Lab, or AdLab, has opened in Beijing and is responsible for developing technologies that would provide advertisers with better tools for targeting online consumers…

Yeah, I’m making a semantic joke, but hey, Robots Kill People and apparently advertisers want to too.

And hell, I’m really sick of being “targeted” all the time. If all you want from me is my money, fine, here, take it. Here’s a big EFF you too. I’ll throw that in for free, y’know, since it’s quite clear that you give a shyte about me.

But that’s all right too, no hard feelings. When it all comes down to it, we won’t need dollars where we’re going. Hey hey, chew on that one for a minute and see if your head doesn’t explode.

Author: Chris Messina

Head of West Coast Business Development at Republic. Ever-curious product designer and technologist. Hashtag inventor. Previously: (YC W18), Uber, Google.

2 thoughts on “The war on consumers keeps on rollin’”

  1. I can’t seem to find your post on the evils of Google AsSense. Data error?

    I’m not a fan of advertising, but Microsoft’s pretty late to this party, aren’t they?

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