Ohmifrog, Amazon, cut it out!

An Amazon plogWhat the eff is a plog™?! Oh oh, I see….! It’s a trademarked word that you made up that means “reverse blog”! How stupid is that!

Ok, here’s how you explain it:

Your Amazon.com Plog™ is a personalized web log that appears on your customer home page. Every person’s Plog™ is different (hence the name) and just like a blog, your Plog™ is sorted in reverse chronological order. Each post also gives you the opportunity to provide feedback to the sender as to whether you liked the post or not. This feedback loop means your Plog becomes even more relevant and interesting over time. Your Plog™ will appear if you are logged into our web site and is visible only to you.

And here’s my gripe: a “plog™” — if that’s really the best you could come up with — and if it’s supposed to inherit anything from its “blog” heritage — should be about original authorship, not about having other people’s content thrown at you.

I mean, hey, great, I like the idea. In general. But don’t call them “plogs™”. Call them “authors’ blogs” and let me subscribe to them when it’s contextually relevant — i.e. when I’m on one of the author’s book pages! Or call it what it really is: “The Personalized Amazon Feed Reader”. I know that’s not as sexy and doesn’t relate to the “authoring” connotation of “plogging”, but y’know, you’re only one consonant away from offering what might otherwise be considered “™”.

Author: Chris Messina

Head of West Coast Business Development at Republic. Ever-curious product designer and technologist. Hashtag inventor. Previously: Molly.com (YC W18), Uber, Google.

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