Derek makes a great point. Of course, this point has been made before, only now we have an alternative phraseology (that no doubt will be corrupted all the same at some point): “authentic media“.
I dig it, but perhaps we could go a step further and make it totally off limits, calling it “amateur content”, in the nothing-is-worth-doing-unless-you-love-it kind of way.
Think about it this way: friends don’t let friends monetize friends. You’ve gotta be an amatuer to do it for something other than the benjamins. I mean, who wants to create “professional” content? Exactly.
Still, let’s use “authentic media” for now and see how it goes. And we can all be happy amateurs creating authentic media together.
Factory Joe 
I retranslated ‘amateur’ into english before, and you made a shirt – Lovingly created media.
yeah, that’s fine in our own domains, but when mainstream media outlets start to *leverage* our content, we need a micro-cut of the pie. if not, power structures will stay the same. i’m not down with that.
Agreed. Proposals for avoiding that (which I agree could be inevitable)?
simple.
build kickass aggregation and distribution models that leverage mainstream content *and* authentic media with a shared advertising model. something that is sustainable and pulls a critical mass audience that *makes* the mainstream shift paradigms.
like newsvine.
if you post there, you get a default 90% return on the CPM advertising revenue for the page. that’s residual cash. then, for every referral you make to the service, you receive a 10% cut of the next “reporter’s” advertising revenue.
if we keep our eyes on the business and revenue angle — just as much as we focus on tagging, social apps, “authentic media” opportunities, etc. – -we’ll flip this power structure in no time flat.