Powazek said it best

User Generated Content

Derek makes a great point. Of course, this point has been made before, only now we have an alternative phraseology (that no doubt will be corrupted all the same at some point): “authentic media“.

I dig it, but perhaps we could go a step further and make it totally off limits, calling it “amateur content”, in the nothing-is-worth-doing-unless-you-love-it kind of way.

Think about it this way: friends don’t let friends monetize friends. You’ve gotta be an amatuer to do it for something other than the benjamins. I mean, who wants to create “professional” content? Exactly.

Still, let’s use “authentic media” for now and see how it goes. And we can all be happy amateurs creating authentic media together.

Advertisements

Author: Chris Messina

Product guy, friend to startups, inventor of the hashtag, proponent of bots and conversational apps; Xoogler and X Uber.

7 thoughts on “Powazek said it best”

  1. yeah, that’s fine in our own domains, but when mainstream media outlets start to *leverage* our content, we need a micro-cut of the pie. if not, power structures will stay the same. i’m not down with that.

  2. simple.

    build kickass aggregation and distribution models that leverage mainstream content *and* authentic media with a shared advertising model. something that is sustainable and pulls a critical mass audience that *makes* the mainstream shift paradigms.

    like newsvine.

    if you post there, you get a default 90% return on the CPM advertising revenue for the page. that’s residual cash. then, for every referral you make to the service, you receive a 10% cut of the next “reporter’s” advertising revenue.

    if we keep our eyes on the business and revenue angle — just as much as we focus on tagging, social apps, “authentic media” opportunities, etc. – -we’ll flip this power structure in no time flat.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s