His role will likely be similar to parts of mine, given the mantle he’s taken for himself:
They let me choose my own title, which turned out to be more difficult than I expected. “Community” had to be in there because that’s what my focus is: getting people excited about using Flock. “Community Director” didn’t work because you can’t direct a community of the type we deal with. “Community Manager” sounded too stuffy. I took a cue from my colleague Chris Messina, Open Source Ambassador at Flock, and chose that word. I like ambassador because it implies goodwill, diplomacy, and a mission of relationship building. I’ll be talking more soon about what exactly I’ll be doing, but that should give you a general sense for now.
Will’s going to make for a great addition to the Flock family and I know that he and I will have a great deal to discuss and stew on as I transition into my old consulting role.
That and I’ve gotta make sure that he becomes Flock’s de facto Pinko Marketer.